Verizon Hires Ogilvy for Handling Business-to-Business Advertising Responsibilities
Verizon Welcomes Ogilvy to Aid Business-to-Business Endeavors
Telecommunications company Verizon has expanded its agency roster to include Ogilvy, effective in managing the brand's business-to-business (B-to-B) account, as confirmed to Adweek.
According to a Verizon spokesperson, Ogilvy will focus on B-to-B business development while continuing the company's longstanding partnership with McCann on consumer and key business matters.
WPP global chief creative officer Rob Reilly, who previously led creative at McCann and was involved in the Verizon account, is said to have stepped back during the pitch process. Instead, Chris Beresford-Hill, Ogilvy's North America president and CCO, and Mick McCabe, global CSO, reportedly spearheaded the pitch.
Ogilvy's reputation as a leading global advertising agency, characterized by its creative and strategic prowess, likely played a significant role in securing the account. The agency's capabilities in handling large-scale client relationships and delivering impactful campaigns are key attributes that strengthened its partnership with Verizon.
The appointment of Gerard Caputo as Group Executive Creative Director for North America, who also serves as the creative lead on the Verizon business, highlights Ogilvy's commitment to quality work for the telecom giant. Past successful campaigns, such as "Can't B Broken" with Beyoncé and the "Verizon Barbie StreamHouse," underscore the agency's ability to create award-winning content that resonates with audiences.
These efforts contribute to Ogilvy's role in elevating Verizon's B-to-B presence through innovative marketing strategies, such as the "Magic Happens" campaign, which emphasizes how Verizon Business can help customers achieve their goals through a blend of vision, network, ambition, and tailored solutions.
Ogilvy's appointment by Verizon marks a strategic move in the fintech and technology sector, leveraging Ogilvy's creative and strategic expertise to enhance Verizon's B-to-B business growth. The agency's focus on business development, coupled with their proven track record of delivering impactful campaigns, positions them well to help Verizon scale in the competitive business market.
