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Versatile, Adaptable Office Environment: A Comprehensive Overview

Innovative audio and lighting solution drives by TAD Associates, emphasizing narrative crafting and experimentation.

Innovation lies at the core of TAD Associates' latest audio and lighting solution, featuring...
Innovation lies at the core of TAD Associates' latest audio and lighting solution, featuring storytelling and experimentation as key elements.

Versatile, Adaptable Office Environment: A Comprehensive Overview

When audio-visual consultancy TAD Associates moved their New York headquarters, they sought to create an innovative workspace that transcended the traditional office concept. Instead, their goal was to design a stage for storytelling, experimentation, and innovation, empowering businesses to create digital experiences that connect, support, and inspire people.

As a leading firm in their field, TAD utilized the services of Model Practice architects to imagine a high-performing yet versatile space. TAD partner Daniel Pittman recalled their vision, stating, "We wanted an office that catered to our needs and the things we aspired to do, in a flexible and coherent manner."

Central to realizing this vision was the all-in-one architectural lighting and audio solution, RAIL, from Italian professional loudspeaker brand K-array. With RAIL, TAD was able to create unique environments and zones that catered to various purposes, offering tunable lighting, high-performance audio, and circadian syncing features. K-array also ensured the inclusion of emergency lighting within the RAIL fixtures, providing a comprehensive corporate lighting solution without the need for additional ceiling fixtures and fittings.

Over 100 units of 1.2m-long RAIL devices were installed in the custom ceiling grid system at TAD, serving different zones such as a studio workspace, gallery, lab space, and conference rooms. The RAIL lighting control system via Casambi allows TAD to customize the zones and create an adaptable workspace that promotes employee well-being and fosters collaboration.

Other technological integrations include 24 Rumble KU44X subwoofers and 12 channels of K-array Kommander amplification, ensuring high-performance sound coverage suitable for various events. The simple yet sleek design of RAIL contributes to the overall aesthetic of the TAD workspace, while the ease of control offered by Casambi ensures everyone can enjoy the benefits the space offers.

Looking ahead, TAD is considering the development of a RAIL integration with Show Control software, which would enable RAIL lighting to respond to digital signage and sensors in the space, pushing the boundaries of architectural lighting and bridging the gap between theatrical lighting systems and office spaces.

In conclusion, the KSCAPE RAIL system, with its adaptability, high performance, and innovative technology, has significantly enhanced the TAD Associates' office design by providing a dynamic, hospitality-led workplace environment that seamlessly blends technology, architecture, and design. The solution's scalability and adaptability allow TAD Associates the flexibility to evolve their space as needs change, making it an excellent fit for their New York headquarters redesign near Times Square.

  1. In the redesigned TAD Associates' office, digital signage, a critical component of their connected workspace, may soon integrate with the RAIL system, allowing the lighting to respond dynamically to the signage and sensors within the space.
  2. Aside from the comprehensive RAIL lighting solutions, other technological innovations such as gadgets like 24 Rumble KU44X subwoofers and 12 channels of K-array Kommander amplification, enhance the space's audio capabilities, providing high-performance sound for various events.
  3. Smart-home-devices like the all-in-one architectural lighting and audio solution, RAIL, have played a significant role in transforming TAD Associates' New York headquarters into a dynamic, innovative, and high-performing workspace, blending technology, architecture, and design to create an environment that supports business events and fosters employee well-being and collaboration.

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