Victoria's Secret temporarily ceases online operations due to a reported security breach.
Victoria's Secret has temporarily shut down its online operations following a security incident, with some in-store services also affected. The lingerie retailer has paused its customer care services, and users who visit the website will be met with a statement informing them that the team is working tirelessly to restore full functionality.
While Victoria's Secret and Pink stores continue to operate, the company's parent website has stated that it has taken steps to address the incident by implementing its response protocols and consulting third-party experts. However, a specific timeline for the resumption of operations has yet to be provided.
As a result of the outage, the U.S. return window has been extended by 30 days. Though online orders cannot currently be returned in stores, Victoria's Secret has pledged to reinstate this service as soon as possible. Additionally, the redemption window for expired direct mail coupons has been extended through Sunday. Orders placed before Monday have been impacted by the incident, and customers will be notified by email with tracking information once their orders are ready to be shipped.
Victoria’s Secret has not responded to requests for comment regarding the nature of the security incident or the timeline for a full restoration of services. It is worth noting that the company appointed former Savage x Fenty executive Hillary Super as its CEO last year and named Adam Selman, also from Savage x Fenty, as its executive creative director.
Last week, Victoria's Secret's board of directors adopted a limited-duration shareholder rights plan, or "poison pill," in response to investment firm BBRC International accumulating a significant amount of the retailer's stock. This strategic move aimed to protect shareholders' best interests.
Customers taking to the company's Instagram page have shared their frustration with the website outages, particularly since they began four days ago during a promotional sale. One customer commented: "We cannot chat, email, or talk to any representatives. Please advise as this is very frustrating as a customer." It is unclear whether the security incident is connected to this promotional period.
- The cybersecurity policy of Victoria's Secret is under the spotlight due to the recent security incident that led to a temporary halt in their online operations.
- The ongoing issue has also affected some in-store services, causing disruption in the retail industry.
- Amidst this, the company is consulting AI and machine learning researchers for potential updates to enhance its cybersecurity in the technology-driven business environment.
- Simultaneously, the company is engaging with financial analysts to gauge the economic impact of this incident on its profits.
- With the extended return window of 30 days, the company aims to retain customer trust and satisfaction in the retail and finance sectors.
- Meanwhile, the industry is closely watching the developments at Victoria's Secret, as this incident serves as a reminder of the importance of robust cybersecurity measures in business operations.
