Video Game Insights Acquired by Sensor Tower to Enhance Gaming Intelligence Analytics
Revamped Gaming Intelligence
Gaming enthusiasts and industry professionals rejoice! The gaming intel landscape has been transformed as Video Game Insights (VGI), a pioneering force in market analysis, has been gobbled up by Sensor Tower. This acquisition not only fortifies Sensor Tower's portfolio but also brings PC and console gaming insights to the table alongside mobile analytics.
Sensor Tower's portfolio now embraces data from a plethora of platforms, including PlayStation, Xbox, and Steam. With this fusion, the gaming intelligence sphere is now more comprehensive, empowering publishers and developers to make smarter decisions.
Oliver Yeh, Sensor Tower's CEO, expressed his excitement, stating, "Gaming is a titanic part of the digital economy, and we're beyond stoked to offer our clients gaming insights across mobile, PC, Xbox, and PlayStation."
VGI has made a name for itself by serving up dependable data on sales, pricing, engagement, and ratings. The marriage of Sensor Tower and VGI means clients will now benefit from a combination of mobile gaming analytics and thorough console and PC performance metrics, yielding actionable insights.
Stepping into the Future of Gaming
The gaming sector, boasting an estimated $249 billion value, is steadily expanding across mobile, PC, and console platforms. With Sensor Tower and VGI's combined might, gaming companies now have a crystal-clear perspective on market trends and competitive landscapes.
Karl Kontus, CEO and Co-Founder of Video Game Insights, chimed in, "We're positively elated to join the Sensor Tower squad, and we're all about fueling the industry with a panoramic view of the gaming ecosystem. The synergy of our datasets offers a deeper dive into market trends, competitor strategies, and user preferences, propelling our customers to scale up faster than ever imagined."
Now rebranded as Video Game Insights by Sensor Tower, the platform will continue to deliver industry-leading data, guiding companies in refining strategies for growth, retention, and market positioning.
With this acquisition, Sensor Tower demonstrates its unwavering dedication to providing premium market intelligence, lending a helping hand to gaming companies in navigating the cutthroat landscape across Apple App Store, Google Play, and major gaming platforms.
Key Enhancements:
- Comprehensive Data Coverage: The platform delves deep into over 140,000 PC and console games, providing 10+ years of daily time series data for over 100 global markets, including China, paving the way for nuanced analysis of trends across various markets and genres.[1]
- Market Analysis Tools: The platform equips users with tools to track market shifts, benchmark the competition, and analyze trends to devise strategies that resonate with players. This includes examining game features that correlate with longer playtime and higher revenue.[1]
- Genre and Sub-Genre Analysis: VGI's insights are organized into 9 core genres, 50+ sub-genres, and 500+ game tags, allowing developers to focus on specific market segments.[1]
- Competitive Intelligence: By scrutinizing revenue, units sold, and peak users in games, developers can better grasp their competitors and identify gaps in the market, facilitating the creation of effective user acquisition strategies.[1]
- Market Shift Analysis: VGI's insights help track market shifts across developers and publishers, enabling businesses to outpace competitors by anticipating investment opportunities and adapting to evolving player behaviors.[1]
- Feature Evaluation: Although VGI predominantly focuses on PC and console games, Sensor Tower's broader capabilities, including mobile insights, offer a holistic view of gaming trends, shedding light on how features impact game performance across various platforms.[2]
Overall, the acquisition of VGI supercharges Sensor Tower's ability to provide a comprehensive perspective of the gaming industry, bridging the gap between PC, console, and mobile markets, and enabling businesses to make more informed strategic decisions.
- In the realm of finance and business, the acquisition of Video Game Insights by Sensor Tower signifies a significant investment in the technology sector, as the combined entity aims to empower gaming companies with a more comprehensive understanding of market trends across multiple platforms.
- With the integration of Video Game Insights' console and PC gaming insights alongside Sensor Tower's mobile analytics, the gaming sector now benefits from a fusion of technology, granting publishers and developers access to in-depth data that can inform smarter business decisions in the tech-driven world of finance and business.
