When Artificial Intelligence Appears on Your Broadcasting Platform's Social Media Channels?
In an innovative move, 105.9 WDOG(LP) radio station in New Philadelphia, Ohio, has begun using AI-generated content on their Facebook page. The station has approached the integration of AI with transparency and humor, ensuring that the technology serves as an assistant rather than a decision-maker.
The AI content is designed to stimulate discussion, recap station events, and solicit listener opinions. It is personalized with the station's unique voice, making it more relatable and less intrusive for listeners. The AI programming on the user side is simple and easy to use, requiring only "human instructions" to trigger.
The AI content does not make programming decisions; instead, it gathers information to help the station better understand its audience. This approach allows the station to keep social media interaction vibrant, encourage listener participation, and drive interest in tuning into the radio, all while preserving the essential personal connection between station, talent, and audience.
The AI content on the Facebook page is not explicitly identified as being from Meta or Facebook. Screenshots have been taken to show how Facebook indicates the AI is active and how to drill into its programming details. The radio station is seeing engagement and positive response from the AI content.
Interestingly, the AI content started appearing on the Facebook page without any explicit activation. The page admins are unsure why they were not given the option to opt in for the AI content. Despite this, the station is currently testing the AI to gather listener feedback to assist in programming and music decisions.
Radio, at its core, is a more "personal engagement" between the station, talent, and listener. The AI content on Facebook can be turned into a tool for the radio station, rather than an invasive "auto-on feature." By striking the right balance, 105.9 WDOG(LP) is leveraging AI to enhance listener engagement while preserving the human touch that defines radio.
For those interested in exploring Facebook's AI content options, it is recommended to first refer to Meta's AI Studio Handbook.
The AI-generated content on 105.9 WDOG(LP)'s Facebook page is designed to stimulate media discussions, recap radio events, and gather listener opinions about technology and artwork. This technology is personalized with a unique radio station voice, making it more relatable and less intrusive, resembling an assistant rather than a decision-maker.
The radio station's AI content can be easily triggered with "human instructions" and is used to better understand its audience by gathering information without making programming decisions. Despite its unexpected appearance, the station is currently testing the AI and soliciting feedback to help with music and programming decisions.
Leveraging Facebook's AI Studio Handbook, radio stations can explore AI content options, thereby employing technology to enhance listener engagement while preserving the human touch that defines radio.
