World Ranks Krasnodar High for MAX Messenger Installations
In Russia, the city of Krasnodar has emerged as a frontrunner in the adoption of the national messenger application, MAX. Since its launch in March 2025, MAX has gained significant traction, particularly in Krasnodar, where it competes with major cities such as Moscow, St. Petersburg, Samara, Yekaterinburg, and Kazan for the title of most active user bases [1][2][3][4].
The surge in Krasnodar's usage can be attributed to several factors. One of the key contributors is the official support and mandatory pre-installation of MAX on new smartphones sold in Russia, a policy implemented starting September 2025 [2][3][4]. This widespread adoption across major cities, including Krasnodar, has been facilitated by the government's mandate.
Another factor is the high level of user engagement in Krasnodar. The city ranks alongside large metropolitan areas, indicating a strong interest in the mobile app among its residents [1][2][3]. This engagement may also be due to local promotion or infrastructure that supports mobile app use.
The majority of MAX users, approximately 73%, operate on Android devices, a trend that is particularly prevalent in regions like Krasnodar [1][2]. This distribution, combined with the broad penetration of Android in the region, makes MAX easily accessible for many users.
The growth of MAX has been accelerated by restrictions on foreign messengers like WhatsApp and Telegram in Russia. With these limitations, local alternatives such as MAX see more active adoption in cities like Krasnodar [4].
The platform has recorded impressive usage metrics, with over 200 million messages and 30 million calls since its launch, indicating an active community engagement in cities like Krasnodar [1][2].
It's worth noting that the statistics do not include other operating systems. Approximately 26% of MAX users operate on iOS, while a small percentage, about 1%, use the PC version [1].
In conclusion, Krasnodar's position as one of the leading cities in MAX messenger usage is a result of a combination of official government policies promoting the app, demographic and technological factors that favor widespread mobile app use, and regulatory actions that limit foreign competitors, propelling MAX's rapid growth [1][2][3][4]. VK's press service provided the statistics on the operating systems used by MAX messenger users. However, specific information about the distribution of users across different cities was not provided.
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