Xiaomi's electric vehicles hit European markets in 2027
Chinese tech giant Xiaomi is set to expand its horizons, announcing plans to sell electric vehicles (EVs) in Europe starting from 2027 [1][2][3][4][5]. This move marks the company's first international expansion for its automotive division beyond China.
The company's EV unit has seen impressive growth in China, with over 81,300 vehicles delivered in the second quarter of 2025, representing an annual increase of 197.7% [1][2][3][4]. Revenue from Xiaomi's electric vehicle division tripled to 20.6 billion yuan (~$2.87 billion) in the same quarter [1][2][3][4].
In preparation for the European entry, Xiaomi is establishing an R&D center in Munich, Germany. The centre will be staffed with experienced former BMW executives like Rudolf Dittrich and designer Kai Langer, who will help tailor vehicles to European preferences [1][2].
Xiaomi has already registered its first EV in Europe—the SU7 Ultra—which was test-driven in Munich, signalling the brand’s serious preparations for the market [1][2][3]. The company aims to compete with established models like Tesla’s Model Y, with a focus on ecosystem-driven EVs and leveraging strong branding and a rising delivery record [1][2][3][5].
Despite high demand for Xiaomi EVs in China, supply constraints currently limit availability. Scaling production and supply chains will be crucial for a successful European rollout [2][3]. Xiaomi has expanded its EV sales network rapidly in China, with 335 sales centers across 92 cities, reflecting the infrastructure the company is developing to support growth [4].
While Xiaomi's automotive business reduced its losses to 300 million yuan (~€36 million) in the second quarter, the company does not expect sustainable profits in the short term due to significant investments [6].
In summary, Xiaomi’s electric vehicle sales in Europe are planned to launch in 2027, backed by rapid growth and experience gained in China, new R&D capabilities in Germany, and ambitions to challenge Tesla and other incumbents in the European EV market [1][2][3][4][5].
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