Yoast Launches Brand Insights Tool for AI Search Optimization
Yoast, famous for its SEO plugins, has ventured into a new territory with the launch of its Brand Insights tool. This marks a shift from their traditional CMS plugins, as the tool operates independently and doesn't require CMS access. It's currently in beta and priced affordably to cater to small and medium-sized businesses (SMBs) interested in AI search.
The tool offers a comprehensive suite of features. It tracks brand mentions and provides a visual representation of sentiment through a keyword-based graph, broken down into positive and negative sentiments. Users can monitor specific brand questions and benchmark their competitive position against other companies like Google Search Console, Moz, Semrush, and Ahrefs in AI platforms such as ChatGPT.
Yoast's AI Visibility Index is a standout feature. It combines sentiment, rank in LLM answers, brand mentions, and citations into a single, clear metric. This gives users a holistic view of their brand's performance in AI platforms. Looking ahead, Yoast plans to introduce actionable recommendations to help businesses enhance their AI visibility.
Yoast's Brand Insights tool is a significant step into the AI search landscape. It offers SMBs a modestly priced, comprehensive solution to track and improve their brand's visibility and sentiment in AI platforms. With future plans for actionable recommendations, Yoast is poised to become a key player in AI search optimization.
