Zoho CRM Boosts Google Ads Integration for Better Targeting and Attribution
Zoho CRM has enhanced its Google Ads integration, aligning it with rivals such as Salesforce, HubSpot, and Shopify. This update permits advertisers to synchronize Zoho CRM data with Google Ads, refining targeting, attribution, and lead quality measurement.
Key aspects of this integration encompass the capability to upload audiences for Customer Match targeting, facilitating more precise targeting. Furthermore, advertisers can now import offline conversions to bolster attribution, a feature recognized as Offline Conversion tracking.
Enhanced Conversions for Leads is another advantage, enabling improved lead quality measurement. Zoho CRM has been designated as an official data source within Google Ads Data Manager, streamlining data management and synchronization.
Advertisers utilizing Zoho CRM can now leverage Google Ads' advanced features, courtesy of the new integration. They can peruse the comprehensive list of supported third-party platforms and commence syncing Zoho CRM data today, underscoring the pivotal role of first-party data in performance marketing.
